The popularity of women’s sports is growing year over year in prominence and the ability to attract significant investments in women’s leagues, teams and athletes.
Historically Overlooked
Historically underfunded and overlooked, we have seen numerous multi-million-dollar investments in women’s sports that go beyond the financial returns.
As a society, we have shifted toward greater equality and representation. Women’s sports have capitalized on this, as have brands or investment groups investing in and supporting social progress.
Untapped Potential and Growing Audience
Events like the WNBA Finals, FIFA Women’s World Cup, and Unrivaled are setting record viewership numbers and showing the world that women’s sports are exploding in popularity due to increased media coverage, sponsorships, and a growing fan base.
Younger generations are attending women’s sporting events and following athletes on social media in unprecedented numbers.
Valuable Opportunities for Brands and Investors
Brands and investors see the value of embracing women’s sports because of the number of opportunities worldwide. Unlike the overpopulated mainstream sports markets, women’s leagues are open to innovative and creative engagement strategies. Companies are building genuine partnerships that resonate with their fan bases, which also translates into endless potential for women’s sports.
Cause-Related Issues Growing With Increased Social Engagements
Women’s sports are driving social change by fostering representation and offering a fresh perspective from what has always been done in the past. Investors, leagues, and athletes are ensuring that future generations of female athletes have access to better opportunities.
Female representation in sports matters. Women’s sports provide role models who inspire confidence and encourage dreams to become a reality, both essential for young female athletes. This has a trickling effect within the community, rallying others to embrace the cause of athletes and join the game!
Economic Benefits in America’s Cities
Women’s sports events bring visitors to local businesses, including restaurants, hotels and transportation services.
This generates economic benefits in cities across the country. Women’s sports are a catalyst for social and financial change.
Endless Opportunities
Women’s sports are more inclusive and profitable and provide valuable opportunities for future generations of athletes. Empowering and inspiring are two words used when describing women’s sports’ popularity. It has been a long time coming but now is the time. The future is bright and exciting, with more inclusiveness and profitability than ever before.
