FanDuel Scores Big with PWHL Partnership

Credit (Imagn Images)

FanDuel, North America’s premier online gaming company, has solidified its commitment to advancing women’s sports by announcing an exciting new partnership with the Professional Women’s Hockey League (PWHL). The deal designates FanDuel as the Official Sportsbook Partner and exclusive In-app Streaming Partner for the league in the United States.

A Groundbreaking Collaboration 

This groundbreaking collaboration enhances fan engagement and boosts the visibility of professional women’s hockey. By integrating live-streamed games with cutting-edge betting features, FanDuel is setting the stage for a new era of interactive sports entertainment. 

Stream, Bet, Win

Hockey enthusiasts will now enjoy unparalleled access to the PWHL, as FanDuel streams up to 90 regular season games and the playoffs directly through its app. Fans can watch their favorite teams, and athletes compete while placing wagers on an array of options, including player prop bets, novelty markets and Same Game Parlays—all from one platform. 

Beyond the app, FanDuel’s presence will be woven into the fabric of PWHL games. From branding to live-game activations, fans will see FanDuel as an integral part of their hockey experience. 

“FanDuel is proud to partner with the PWHL and support the league’s incredible athletes,” said Dale Hooper, General Manager of FanDuel Canada. “This partnership is about creating a new era of fan engagement—one that brings hockey closer to fans while helping grow the visibility of women’s professional sports.” 

Elevating Women’s Hockey

The PWHL, launched in January 2024, has already shattered attendance records and earned widespread acclaim. Recognized by Sports Business Journal as the Sports Breakthrough of the Year, the league has quickly become a global phenomenon. With six teams representing Boston,

Minnesota, Montréal, New York, Ottawa, and Toronto, the PWHL showcases the world’s best female hockey players. 

FanDuel’s partnership aligns perfectly with the league’s mission to grow women’s hockey and create new opportunities for fan engagement. By offering seamless access to games and betting features, FanDuel is helping to bridge the gap between fans and their favorite sport. 

Committed to Responsible Play 

While offering innovative ways to engage with sports, FanDuel remains steadfast in promoting responsible gaming. Fans can use tools like Deposit Limits and Wager Limits to ensure their experience remains fun and safe. This commitment to player well-being highlights FanDuel’s dedication to ethical gaming practices. 

The Future of Sports Entertainment 

This partnership symbolizes more than just a business deal—it is a bold step forward for women’s sports. By investing in the PWHL, FanDuel is elevating the visibility of professional women’s hockey and setting a precedent for how sports organizations can innovate and engage their audiences. 

The collaboration also underscores the PWHL’s growing influence in the world of sports. Fans eager to watch top-tier hockey while engaging in interactive experiences now have a go-to platform. Together, FanDuel and the PWHL are redefining how fans experience the game. 


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