A First-of-its-Kind Docuseries
On the Rise: JuJu Watkins isn’t just another sports documentary. Produced by Klutch Sports, Uninterrupted, and 4.4.Forty, the six-episode series charts a pivotal moment in Watkins’ life: the transition from high school basketball star to NCAA athlete. What makes this series truly unique is that it is the first time a college athlete has produced a docuseries about their life while actively competing. Watkins explained to THR: “This series will give people more insight into who I am, my values, and my story because I take so much pride in it.”
Behind the Scenes with Uninterrupted
Jamal Henderson, producer at Uninterrupted, sees this project as a new frontier in sports storytelling. He compared the series to Olympic-style narratives that add emotional depth to athletic performances: “The Olympics probably do this the best… Now imagine if Caitlin [Clark] had this before when we were watching those Iowa games.” Henderson believes this approach creates a richer connection between athletes and fans, making moments on the court even more meaningful.
Why On the Rise Matters
Watkins’ docuseries is more than entertainment—it is a cultural moment. By sharing her story, she is not only redefining what it means to be a student-athlete and inspiring future generations to tell their own stories. As On the Rise: JuJu Watkins premieres, it promises to captivate audiences with its honesty, heart and groundbreaking vision for how sports and personal narratives can intertwine.
Watkins’ journey is a testament to the power of storytelling in sports. With On the Rise, she is not just breaking records on the court—she is breaking barriers off it.
