Name, Image and Likeness (NIL) opportunities are profoundly important for women’s sports, offering financial, social and professional benefits that were previously inaccessible.
The rise of Name, Image and Likeness (NIL) deals has significantly impacted women’s sports, providing athletes with unprecedented financial opportunities and recognition. In 2024, several women athletes have secured landmark deals, further cementing their status as trailblazers in the NIL era. Here is a look at the top 10 NIL deals for women’s sports in 2024:
1. Olivia Dunne (Gymnastics – LSU)
- Value: $3.5 million
- Brands: Vuori, American Eagle and various tech companies.
- Highlights: Dunne’s social media influence drives high-value collaborations, making her a household name beyond gymnastics.
2. Caitlin Clark (Basketball – Iowa)
- Value: $2.8 million
- Brands: Nike, Gatorade and Apple.
- Highlights: Clark’s exceptional on-court performances and charismatic personality have attracted major brands.
3. Angel Reese (Basketball – LSU)
- Value: $2.5 million
- Brands: Coach, Amazon and Raising Cane’s.
- Highlights: The LSU star’s national championship win and dynamic style have made her a marketing sensation.
4. Paige Bueckers (Basketball – UConn)
- Value: $2.2 million
- Brands: StockX, Bose and Dunkin’.
- Highlights: Despite an injury setback, Bueckers’ reputation as a top athlete ensures her NIL dominance.
5. Sunisa Lee (Gymnastics – Auburn)
- Value: $2 million
- Brands: Target, Ralph Lauren and Visa.
- Highlights: Lee’s Olympic gold medal status continues translating into lucrative endorsements.
6. Hailey Van Lith (Basketball – LSU)
- Value: $1.8 million
- Brands: Adidas, McDonald’s and Capital One.
- Highlights: Van Lith’s move to LSU boosted her visibility, leading to major deals.
7. Trinity Thomas (Gymnastics – Florida)
- Value: $1.5 million
- Brands: Under Armour, Disney and skincare companies.
- Highlights: Thomas’ consistency in gymnastics has made her a favorite for long-term partnerships.
8. Sophia Smith (Soccer – Portland Thorns)
- Value: $1.3 million
- Brands: Puma, Pepsi and Beats by Dre.
- Highlights: Smith’s rising prominence in soccer and World Cup performances have driven her NIL success.
9. Jordan Chiles (Gymnastics – UCLA)
- Value: $1.2 million
- Brands: Nike, Kellogg’s and Hulu.
- Highlights: Chiles’ energetic performances and media presence keep her in high demand.
10. Rose Zhang (Golf – LPGA)
- Value: $1 million
- Brands: Rolex, Callaway and luxury fashion brands.
- Highlights: Zhang’s transition from college golf to the professional stage has been seamless, attracting elite sponsors.
The Evolution of Women’s NIL Deals
These top deals demonstrate the growing financial power and marketability of women athletes. With brands increasingly recognizing the value of aligning with women’s sports, the NIL landscape is set to become even more dynamic, providing young athletes with new avenues to showcase their talents and secure their futures.
