New year, a new partnership for the 3×3 Unrivaled Basketball League. They signed a multi-year partnership with the beauty brand Sephora, which will outfit the league’s new glam room and provide for all beauty needs throughout the season. This unique but seamless partnership will be featured in on-court signage and the arrival hall for player entrances, making it the first to be featured in the walk-in space. With the tunnel fits it will be a must-watch on social media.
The season starts Friday, Jan. 17, with two games for the night. The first game is Mist vs. Lunar Owls at 7:00 p.m. ET. The second game is Rose vs. Vinyl at 8:15 p.m. ET on TNT Sports. The season ends on Monday, March 17, at 7:30 p.m. ET.
Here is what Unrivaled Chief Brand Officer had to say about the partnership:
“Our partnership with Sephora is a natural brand alignment for the league, and we’re grateful for Sephora’s support in providing holistic resources and top-tier products for any needs Unrivaled athletes have throughout the season,” said Unrivaled Chief Brand Officer Kirby Porter. “Sephora’s dedication to uplifting and empowering emerging brands deeply resonates with a league also looking to make waves as a new, diverse sports property.”
Also, Chief Marketing Officer at Sephora U.S. had this to say:
“At Sephora, our mission is to create an inclusive community where all feel welcome to celebrate themselves, making a partnership with Unrivaled – a league committed to elevating and empowering the greatest in women’s basketball – a seamless collaboration between beauty and sports,” said Zena Arnold, Chief Marketing Officer at Sephora U.S. “Sephora and Unrivaled share many aligned values, including advocating for equity within our communities and together we hope to encourage confidence and self-expression for all.”
Unrivaled Basketball x Sephora
This new partnership is perfect for athletes who love beauty products, want to feel glamorous, and showcase their personalities through makeup. It is a natural partnership for Unrivaled athletes to feel comfortable within themselves and celebrate their creativity through the beauty brand. Players like Cameron Brink, Skylar Diggins-Smith, Angel Reese, Co-founder Napheesa Collier, DiJonai Carrington, Rickea Jackson, Rae Burrell, and so on who enjoy playing basketball and showcasing their makeup are heaven-sent partnerships. Self-expression for all is vital for both companies and is one of their mission statements.
Unrivaled Unveiled New Uniforms
Seeing our jersey for the first time with @Ally front and center 🤩We are so grateful for their investment in our league and in women’s sports! 👑 One step closer to tip off! ✅ @UAbasketball pic.twitter.com/iaPUaS4n6g
— Unrivaled Basketball (@Unrivaledwbb) January 3, 2025
Under Armour is the league’s official uniform partner, and Ally Financial is its official banking and founding partner. The league unveiled the new uniforms on Thursday. The players saw their uniforms front and center for the first time, and all six teams were showcased on the unveiling Twitter post.
