In 2019, the Collective, an offshoot of Wasserman focusing on female athletes, marked a pivotal moment in sports. Stemming from Wasserman’s legacy of supporting women in sports since 2003, the Collective aimed to intensify efforts in promoting female athletes.
Celebrating Milestones
As the Collective celebrates its fifth anniversary, its investments have paid off. Women’s sports have seen a surge in popularity, prompting the Collective to expand into music artist representation.
Pioneering Initiatives
Under Wasserman’s leadership, groundbreaking initiatives like Brittney Griner’s Nike deal in 2013 and Alex Morgan’s FIFA video game cover in 2015 paved the way for the Collective’s establishment.
Building a Stellar Roster
The Collective now represents a star-studded lineup, including Olympians like Simone Manuel and Katie Ledecky, soccer icons Alex Morgan and Megan Rapinoe, and WNBA stars Diana Taurasi and Sue Bird.
Data-Driven Strategy
Central to their success is robust research and data analytics, guiding partnerships and marketing campaigns that resonate with modern audiences.
Beyond Representation
The Collective’s mission transcends mere representation. It aims to elevate women’s visibility across sports, entertainment, and culture, collaborating with brands and leagues to overcome barriers for female athletes.
Collective Global Impact
Expanding successfully overseas, the Collective remains agile in navigating the evolving media landscape, ensuring continued support for athletes and entertainers worldwide.
