In the fast-evolving world of Name, Image, and Likeness (NIL), both brands and athletes face growing challenges. Brands are increasingly frustrated by content that fails to convert or deliver a measurable return on investment (ROI). Meanwhile, many athletes want NIL deals but struggle with how to build a personal brand, pitch themselves effectively, and create content that stands out from the crowd.
Even more concerning, when an athlete’s playing career ends, many are left without a roadmap — leading to loss of identity or even depression.
The NIL-Ready Accelerator was created to address these issues head-on.
Developed by Dr. Santia Deck of Winning Her Way, this game-changing program trains athletes to become more than just short-term brand ambassadors. It equips them to become high-converting content creators and business-savvy brand builders — empowering them to create lasting income, purpose, and impact beyond the game.
This exciting program launches on Sunday, April 27, 2025, with a focus on cultivating long-term income, purpose, and impact for athletes, rather than just chasing short-term deals.
What Sets It Apart?
Unlike traditional NIL programs that center around compliance or surface-level branding tips, the NIL-Ready Accelerator is built around real-world, results-driven strategies — designed to benefit both the athlete and the brand.
This isn’t about checking boxes. It’s about creating athletes who understand their unique value, can communicate it clearly, and are equipped with the tools to build meaningful, lasting partnerships.
In an NIL space crowded with hype and confusion, the NIL-Ready Accelerator stands out as a clear, strategic solution for those ready to turn influence into impact.
It’s led by Dr. Santia Deck, a mega influencer and former pro athlete who has:
- Grown the WNFC from 95K to 125K followers in under 3 months — resulting in new sponsors.
- Helped a supplement company generate an additional $20K–$56K/month through content strategy.
- Built a proven formula that consistently delivers millions of views and brand conversions. Most programs stop at giving information — we go further by building influence, income, and impact that lasts.
What Athletes Learn
Athletes will walk away with the tools to:
- Create content that sells and converts for brands
- Understand what brands look for and how to pitch with confidence
- Build a personal brand that they can monetize across multiple platforms
- Launch or scale businesses (e.g., merch lines, camps, podcasts)
- Monetize social media, secure long-term deals, or land jobs if they choose not to pursue entrepreneurship
- Strategically position themselves for life beyond the game
We don’t just help athletes get NIL deals — we help them keep winning long after the game ends.
The Format
The NIL-Ready Accelerator is a four-week hybrid program that includes:
- Pre-recorded content with step-by-step lessons
- Live coaching calls with Santia Deck and guest experts
- Access to a private community for support and accountability
- Optional VIP upgrades for athletes who want more hands-on coaching
- 20–25 cohorts per year, serving up to 2,500 athletes annually
Who It’s For
This program is designed for:
- High school and college athletes (female and male)
- Athletes new to NIL or those who haven’t seen traction
- Athletes who want to build a brand that outlasts their career
- Parents, coaches, and athletic directors who are looking for real, sustainable support for their athletes
Brand ROI Angle
The NIL-Ready Accelerator isn’t just for athletes — it’s designed with brands in mind, too. We solve one of the biggest pain points for marketers: “We paid for content that didn’t move the needle.”
Through the program, brands get:
- Trained athlete creators who know how to deliver performance-driven content
- Amplification through Santia’s platform (1M+ following)
- Higher engagement: Athlete influencers average 5.5% engagement, compared to 1.8% for traditional influencers
- Cost-effective partnerships with niche, loyal audiences and measurable ROI
Mission + Long-Term Vision
Our mission is to help one million athletes build brands they can monetize, so when the game ends, they have something to fall back on, not something to fall into.
This is about legacy, identity, and financial freedom beyond the sport. We’re building an entire ecosystem that supports athletes with not just NIL, but also entrepreneurship, leadership, and long-term career development.
Ready to Get NIL-Ready?
Athletes, parents, and coaches — don’t miss your chance to be part of the next cohort. Join the waitlist now.
Brands interested in sponsoring a cohort or partnering with the NIL-Ready Accelerator can contact us at [email protected].
