Serena Williams, through her investment firm Serena Ventures, joined a Series B funding round for Unrivaled, the women’s 3-on-3 basketball league now valued at $340 million. Bessemer Venture Partners led the round, with Warner Bros. Discovery and Alex Morgan’s Trybe Ventures also participating.
Serena’s Vision for Women’s Sports
From dominating tennis courts to empowering women in new arenas, Serena Williams shows her commitment to elevating female athletes by backing Unrivaled. Her involvement reflects her broader mission: creating visibility, opportunity, and long-term growth for women in sports.
The Rise of Unrivaled
Unrivaled is more than just a league—it is a movement for recognition in women’s basketball. The league, focused on the 3-on-3 format, is preparing for its second season. With fresh funding and a $340 million valuation, it continues to gain traction and momentum.
Why Serena’s Investment Matters
Williams’s investment through Serena Ventures brings more than financial support. It adds credibility, attracts global attention, and inspires confidence in the league’s future. With other high-profile partners also on board, Unrivaled is proving that women’s sports can command serious investment.
Valuation and Growth Potential
The $340 million valuation highlights the league’s commercial potential. Compared to past numbers for women’s sports, this marks a huge leap. With influential investors and growing fan interest, Unrivaled is positioned to secure wider audiences, stronger sponsorships, and a lasting presence in the sports industry.
Women Empowerment Through Sports
Serena Williams has long championed women’s equality in sports. Her participation in the Unrivaled funding round reinforces her commitment to advancing opportunities and creating platforms where female athletes can thrive.
A Promising Future for Unrivaled
The funding will be used to strengthen the league’s facilities, invest in player development, and expand awareness as it enters its second season. These efforts aim to build a sustainable future for the league while expanding its reach to fans worldwide.
Inspiring the Next Generation
Williams’s support of Unrivaled serves as inspiration to young athletes by showing that women’s sports are gaining recognition and investment at the highest levels. Her leadership encourages future generations to pursue their athletic dreams.
Conclusion
Serena Williams continues to make an impact beyond tennis, this time through Serena Ventures’ investment in Unrivaled. With fresh funding and growing visibility, the league is set to become a powerful force in women’s basketball and a new chapter in the progress of women’s sports.
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